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Case Study: Taboola – Increased Revenue Impact

Main results: In Short Taboola is one of the leading ad-tech platforms in the industry, serving over 360 billion content recommendations each month. Developing dynamic recommendations for advertisers was one of the 2022 primary objectives. There were already several recommendation

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From Data Insights to Hypothesis

Correctly making intelligent decisions that start with the data  Whether you’re looking to make product feature updates, increase customer retention, enhance the conversion rate of a particular stage of the customer journey, or penetrate an entirely new market segment, the

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4 ways you’re misinterpreting your product data

There’s no doubt that in today’s data-driven digital landscape, the amount of raw data a product manager encounters on a daily basis is enormous. Analytical product managers and their team members alike spend hours upon hours, staring at dashboards analyzing

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The Secrets of Successful Product Growth Teams

In today’s forward-thinking, customer-focused organizations, product teams are constantly evolving and changing. New teams and functions are created as a way to empower the specialized expertise that’s leveraged to establish a competitive advantage. As the issue of acquiring and retaining

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