Solutions for Financial Services

Personalize your customers' experiences

Optimize your product KPIs to maximize growth
Receive alerts on KPI changes
Identify the exact cause of KPI changes
Identify hidden segments to focus where it matters most
Measure the impact of every product change

Explore Loops Live

The causal analysis platform behind 35 million traders and investors at eToro

Loops is my go-to when I need a really deep and causal analysis - great work team 🚀.

Omer Ben-Ami

Growth - Engagement & Retention

Actionable insight from Loops helps drive a unified trading experience at eToro

Root Cause Insights from Loops Feature-Impact Model led to top KPI Lift – with no A/B Testing

Using Loops, Atera’s analysts detected that a particular modification was the primary cause of a KPI decline and were able to adjust their views about the success of a new feature release, ultimately implementing a third round of updates in the same product area. Thanks to the insights provided by Loops, their subsequent changes resulted in a substantial boost in Atera’s funnel conversion rates.

Yuval Regev Photo

Yuval Regev

Head of BI & Analytics

34%

Key business KPI

How Wahi used Loops to gain causal insight, analyze impact, and increase its KPIs

Our story with Loops kind of tells itself – we started with a free trial and we gained key insights. We took that and enhanced the product. Once that shipped, we used another Loops feature to prove the impact it would drive. I’d say we’re pretty excited about the impact on growth that Loops has helped us drive at Wahi.

Simon Trudeau Photo

Simon Trudeau

Head of Analytics and Optimization

50%

Lift in Engagement

200%

Conversion to next step

Powering Lift Across Top KPI’s

As a company that rigorously prioritizes efforts, Loops empowered us to identify and shift our focus efficiently. Loops expedited our decision-making processes, positively influencing our KPIs and attention allocation. Unlike other “actionable insight” solutions, Loops allowed us to proactively review the most impactful opportunities, rather than spending our time trying to search for them or extract them from dashboards.

Auke van Deutekom Photo

Auke van Deutekom

(former) Chief Growth Officer

34%

Increase in Logins

25%

Increase in core feature use

Translating customer behaviors into business metrics is challenging without a robust A/B testing structure or the necessary statistical expertise. What I love about Loops is that it simplifies this process, removing the complexity and effort required to get to causality… the most actionable insight for a product team. If you move this metric, this is the business impact.

Chris Douglas

Chris Douglas

(Former) Director, Business Strategy & Analytics, Scribd (currently Quantifi, ex. MongoDB, Facebook)

Closing the Loop on Hypotheses Prioritization

The primary advantage of Loops for us lies in the preliminary stage before execution – identifying hypotheses with a higher likelihood of success. Loops enables us to improve the success rate of product changes and allows us to concentrate on what truly matters.

From a whole day to less than an hour

Noa Kind Photo

Noa Kind

Senior Growth Product Manager

Root Cause Insights from Loops Feature-Impact Model led to top KPI Lift – with no A/B Testing

Using Loops, Atera’s analysts detected that a particular modification was the primary cause of a KPI decline and were able to adjust their views about the success of a new feature release, ultimately implementing a third round of updates in the same product area. Thanks to the insights provided by Loops, their subsequent changes resulted in a substantial boost in Atera’s funnel conversion rates.

34%

Key business KPI

Yuval Regev Photo

Yuval Regev

Head of BI & Analytics

How Wahi used Loops to gain causal insight, analyze impact, and increase its KPIs

Our story with Loops kind of tells itself – we started with a free trial and we gained key insights. We took that and enhanced the product. Once that shipped, we used another Loops feature to prove the impact it would drive. I’d say we’re pretty excited about the impact on growth that Loops has helped us drive at Wahi.

50%

Lift in Engagement

200%

Conversion to next step

Simon Trudeau Photo

Simon Trudeau

Head of Analytics and Optimization

Powering Lift Across Top KPI’s

As a company that rigorously prioritizes efforts, Loops empowered us to identify and shift our focus efficiently. Loops expedited our decision-making processes, positively influencing our KPIs and attention allocation. Unlike other “actionable insight” solutions, Loops allowed us to proactively review the most impactful opportunities, rather than spending our time trying to search for them or extract them from dashboards.

34%

Increase in Logins

25%

Increase in core feature use

Auke van Deutekom Photo

Auke van Deutekom

(former) Chief Growth Officer

Translating customer behaviors into business metrics is challenging without a robust A/B testing structure or the necessary statistical expertise. What I love about Loops is that it simplifies this process, removing the complexity and effort required to get to causality…the most actionable insight for a product team. If you move this metric, this is the business impact.

Chris Douglas

Chris Douglas

Data & GTM Strategy, Quantifi. (ex-Scribd, MongoDB, Facebook)

Drive more transactions

RETENTION DRIVERS

Understand the features and instruments that drive long-term retention.

Gain insight into the user behavior that drive retention:

Identify the features and items that maximize retention
Find leading indicators for long-term retention

Loops Retention Analysis

USER JOURNEY ANALYSIS

Optimize for the highest-transaction user journeys

Loops causal user journey analysis automatically identifies the combinations and sequences of page views and events users take that maximize or minimize your KPIs, at every stage in your user’s lifecycle:

Loops identifies and ranks user journeys, by their causal impact on your KPIs
Understand and expand on what’s working, from marketing to landing pages, and throughout the entire user funnel

HABIT MOMENT ANALYSIS

Understand how many transactions, deposits, instrument, or actions comprise your habit moment

Drive long-term retention by identifying your Habit moment, in terms of time and the trade volume, instruments, services, or other milestones.

Establish the activity and time it takes for users to form a habit - and maximize your long-term retention

Loops Engagement Drivers

Loops Funnel Analysis

FUNNEL ANALYSIS

Understand why high-intent users don't complete complex funnels

Everyone has a funnel. Loops identifies high-intent users who are actually dropping and helps you focus on the biggest opportunities to improve funnel performance:

Understand the obstacles your power users may encounter in your funnels.
Understand why they’re dropping and what they’re doing instead of completing the funnel
Gain new insights from Loops simulations of what would be the effect if you improved a step or brought in more users from a particular segment.

ROOT CAUSE ANALYSIS

Identify the reasons for KPI changes

Loops Root Cause Analysis automatically identifies the reasons for drops and trends in your KPIs:

Receive automatic, KPI change alerts, with top potential reasons ranked by their impact on the KPI
Proactively manage KPI drop situations, such as conversion rate, user retention rate, daily active users (DAU), session length, average trade size, number of orders placed, churn rate, customer acquisition cost (CAC), and customer lifetime value (CLV), number of funded accounts and more
Understand hidden user segments affecting your KPIs
Save days of work trying to understand why
Gain confidence knowing that all potential reasons are analyzed by Loops

Loops Root Cause Analysis for B2B SaaS

AUTOMATIC INSIGHT SUMMARIES

Updates pushed via Slack, Teams, and email

Personalized summaries and alerts for individuals and teams

Trends and anomalies and the "why" behind them
Forecasts and how you stand compared to your goals
The impact of recent launches and new ideas to maximize impact

PRODUCT RELEASE IMPACT ANALYSIS

Measure the impact of every product change on KPIs

Loops Release Impact analysis enables you to accurately identify the impact of each product change:

Always measure, even when you don’t have the traffic, time, or resources for a standard A/B test
90+% accuracy of standard A/B testing, but with minimal traffic
Loops causal models account for all the noise factors that can skew your view of the impact of a change, such as improved performance/ latency, promotion, the impact of bugs, pricing, amongst many other factors

Safeguarding your data and your privacy

At Loops, ensuring the security of your data is a top priority. We adhere to security best practices throughout every phase of product development and implementation, all while maintaining SOC 2 compliance.

Learn more about Loops Data Security

We also respect your right to privacy. We adhere to a privacy policy that explains the way we gather information and our use practices regarding the privacy of this information.

Loops Privacy Policy

Learn more:

Loops Release Impact Measurement Whitepaper

Measuring the Causal Effect of Product Launches

How to leverage causal inference models and their accuracy vs. A/B tests, with less traffic, time & cost.

eBook - Protecting Revenue -the Ultimate playbook for understanding your product KPI changes and avoiding loss

Protecting Revenue Playbook

The ultimate playbook for understanding your product KPI changes and avoiding loss.

KPI Drop Checklist

KPI Drop Checklist

It's 2024 and analysts are still wasting time figuring out why their KPIs dropped.

Get started

Share your details, schedule a 30-minute call, and we'll provide a custom demo of the Loops Platform and discuss how others in your industry have used Loops to maximize conversion, retention, and other core KPIs.

Explore Loops Live

200%

Lift in Conversion to Next Step at Wahi

34%

Lift in Logins at uDocz

34%

Lift with Loops Release Impact at Atera

Trusted by the best growth teams

Closing the loop on hypothesis prioritization

The primary advantage of Loops for us lies in the preliminary stage before execution – identifying hypotheses with a higher likelihood of success. Loops enables us to improve the success rate of product changes and allows us to concentrate on what truly matters.

Noa Kind Photo

Noa Kind

Senior Group Product Manager

From a whole day
to less than an hour

Root Cause Insights from Loops Feature-Impact Model led to top KPI Lift – with no A/B Testing

Using Loops, Atera’s analysts detected that a particular modification was the primary cause of a KPI decline and were able to adjust their views about the success of a new feature release, ultimately implementing a third round of updates in the same product area. Thanks to the insights provided by Loops, their subsequent changes resulted in a substantial boost in Atera’s funnel conversion rates.

Yuval Regev Photo

Yuval Regev

Head of BI & Analytics

34%

Key business KPI

How Wahi used Loops to gain causal insight, analyze impact, and increase its KPIs

Our story with Loops kind of tells itself – we started with a free trial and we gained key insights. We took that and enhanced the product. Once that shipped, we used another Loops feature to prove the impact it would drive. I’d say we’re pretty excited about the impact on growth that Loops has helped us drive at Wahi.

Simon Trudeau Photo

Simon Trudeau

Head of Analytics and Optimization

50%

Lift in Engagement

200%

Conversion to next step

Powering Lift Across Top KPI’s

As a company that rigorously prioritizes efforts, Loops empowered us to identify and shift our focus efficiently. Loops expedited our decision-making processes, positively influencing our KPIs and attention allocation. Unlike other “actionable insight” solutions, Loops allowed us to proactively review the most impactful opportunities, rather than spending our time trying to search for them or extract them from dashboards.

Auke van Deutekom Photo

Auke van Deutekom

(former) Chief Growth Officer

34%

Increase in Logins

25%

Increase in core feature use

Translating customer behaviors into business metrics is challenging without a robust A/B testing structure or the necessary statistical expertise. What I love about Loops is that it simplifies this process, removing the complexity and effort required to get to causality… the most actionable insight for a product team. If you move this metric, this is the business impact.

Chris Douglas

Chris Douglas

(Former) Director, Business Strategy & Analytics, Scribd (currently Quantifi, ex. MongoDB, Facebook)

Closing the Loop on Hypotheses Prioritization

The primary advantage of Loops for us lies in the preliminary stage before execution – identifying hypotheses with a higher likelihood of success. Loops enables us to improve the success rate of product changes and allows us to concentrate on what truly matters.

From a whole day to less than an hour

Noa Kind Photo

Noa Kind

Senior Growth Product Manager

Root Cause Insights from Loops Feature-Impact Model led to top KPI Lift – with no A/B Testing

Using Loops, Atera’s analysts detected that a particular modification was the primary cause of a KPI decline and were able to adjust their views about the success of a new feature release, ultimately implementing a third round of updates in the same product area. Thanks to the insights provided by Loops, their subsequent changes resulted in a substantial boost in Atera’s funnel conversion rates.

34%

Key business KPI

Yuval Regev Photo

Yuval Regev

Head of BI & Analytics

How Wahi used Loops to gain causal insight, analyze impact, and increase its KPIs

Our story with Loops kind of tells itself – we started with a free trial and we gained key insights. We took that and enhanced the product. Once that shipped, we used another Loops feature to prove the impact it would drive. I’d say we’re pretty excited about the impact on growth that Loops has helped us drive at Wahi.

50%

Lift in Engagement

200%

Conversion to next step

Simon Trudeau Photo

Simon Trudeau

Head of Analytics and Optimization

Powering Lift Across Top KPI’s

As a company that rigorously prioritizes efforts, Loops empowered us to identify and shift our focus efficiently. Loops expedited our decision-making processes, positively influencing our KPIs and attention allocation. Unlike other “actionable insight” solutions, Loops allowed us to proactively review the most impactful opportunities, rather than spending our time trying to search for them or extract them from dashboards.

34%

Increase in Logins

25%

Increase in core feature use

Auke van Deutekom Photo

Auke van Deutekom

(former) Chief Growth Officer

Translating customer behaviors into business metrics is challenging without a robust A/B testing structure or the necessary statistical expertise. What I love about Loops is that it simplifies this process, removing the complexity and effort required to get to causality…the most actionable insight for a product team. If you move this metric, this is the business impact.

Chris Douglas

Chris Douglas

Data & GTM Strategy, Quantifi. (ex-Scribd, MongoDB, Facebook)