Analytics teams today are expected to deliver insights that affect the KPIs - not just build another dashboard for the sake of building another dashboard. The goal is to maximize KPIs, but the majority of product and analytics teams are stuck in a mire of “solutions” that keep showing them dashboards with graphs and lines going up and down but that don’t help them identify concrete opportunities and actions from their data.
These teams don’t need more dashboards, nor do they need more correlations.
They need a way to identify their best opportunities.
They need to know the exact size of the impact each will have on their KPI, so that they can prioritize their work to maximize growth.
They need insights based on causal analysis that will drive growth and help them meet business goals.
These teams want to make an impact on growth and they can become the key to this growth... it means embracing a new way forward. Many have done just this. They have unlocked hidden opportunities in their data, selected the most impactful to action, and moved forward achieving maximum KPI lift and business growth.
Enjoy this video on Loops causal analytics in action
