Winning Insights that Maximize Revenue

Everyone has a funnel. Loops identifies high-intent users who are actually dropping and help you focus on the biggest opportunities to improve funnel performance:

• Understand the obstacles your power users may encounter in your funnels.
• Understand why high-intent users are dropping and what they’re doing instead of completing the funnel
• Gain new insights from Loops simulations of what would be the effect if you improved a step or brought in more users from a particular segment.

Loops causal models consider all your different intent signals to identify how to increase sessions, days, and spend for existing users.

• Understand the causal effect your features have on your top engagement KPIs
• Learn how discounts, loyalty programs, and other incentives impact engagement
• Customize for big player engagement

Gain insight into what causally drives your gamers long-term loyalty:

• Identify the user experiences that maximize and minimize your KPIs
• Understand retention and churn by the game levels in order to optimize the difficulty of the game
• Understand what type of bonus drives retention

Identify your Habit moment, in terms of slots, coins, wins, levels, or other measures

• Understand the amount of spend, games, and milestones that maximize long-term retention

Loops analyzes the impact of different user segments, changes in user journeys, and many other factors, impacting your A/B test outcome and shares these as A/B test learnings

• Beyond the bottom line success / fail, Loops also provides deep insight into the explainers behind your A/B test results, so that you can better pinpoint your next move.