Food and Beverage

Unique Insight to Drive Repeat Business,
AOV, ROAS, and Revenue

Acquire

Optimize marketing budget and maximize acquisition with deep causal insight and automatic alerts and summaries.

Convert

Identify the journeys that maximize conversion rate, by segment.

Retain

Identify your most valuable customers, their preferences, and what drives their long-term usage and loyalty

ROOT CAUSE ANALYSIS

Identify the Reasons for KPI Changes

Loops Root Cause Analysis automatically identifies the reasons for drops and trends in AOV, ROAS, NPS, Inventory turnover and other top KPIs:

Receive automatic, KPI change alerts, with top potential reasons ranked by their impact on the KPI
Proactively manage KPI drop situations
Understand hidden user segments affecting your KPIs
Save days of work trying to understand why
Gain confidence knowing that all potential reasons are analyzed and ranked by their impact on the KPI

AUTOMATIC INSIGHT SUMMARIES

Updates Pushed via Slack, Teams and Email

Personalized summaries and alerts for individuals and teams

Trends and anomalies and the "why" behind them
Forecasts and how you stand compared to your goals
The impact of recent launches and new ideas to maximize impact

PRODUCT RELEASE IMPACT ANALYSIS

Measure the impact of every product change on KPIs

Loops Release Impact analysis enables you to accurately identify the impact of each product change:

Always measure, even when you don’t have the traffic, time, or resources for a standard A/B test
90+% accuracy of standard A/B testing, but with minimal traffic
Loops causal models account for all the noise factors that can skew your view of the impact of a change, such as improved performance/ latency, promotion, the impact of bugs, pricing, amongst many other factors

USER JOURNEY ANALYSIS

Optimize for the highest-impact user paths

Loops causal, user journey analysis automatically identifies the combinations and sequences of page views and events users take that maximize or minimize your KPIs, at every stage in your user’s lifecycle:

Loops identifies and ranks user journeys, by their causal impact on your KPIs
Understand and expand on what’s working, from marketing to landing pages, and throughout the entire user funnel

FUNNEL ANALYSIS

Know why high-intent users drop

Everyone has a funnel. Loops identifies high-intent users who are actually dropping and helps you focus on the biggest opportunities to improve funnel performance:

Understand the obstacles your power users may encounter in your funnels.
Understand why they’re dropping and what they’re doing instead of completing the funnel
Gain new insights from Loops simulations of what would be the effect if you improved a step or brought in more users from a particular segment.