Why Loops - with Tabish Gilani

In today’s forward-thinking, customer-focused organizations, product teams are constantly evolving and changing. New teams and functions are created as a way to empower the specialized expertise that’s leveraged to establish a competitive advantage. As the issue of acquiring and retaining users is critical to a product’s success, the evolution of product growth teams that focus on moving the needle on critical success metrics of their products should come as no surprise.

Taboola is one of the leading ad-tech platforms in the industry, serving over 360 billion content recommendations each month.

Using Loops, Atera’s analysts detected that a particular modification was the primary cause of a KPI decline. Armed with this newfound insight, Atera’s team was able to adjust their views about the success of a new feature release, ultimately implementing a third round of updates in the same product area. These subsequent changes resulted in a substantial boost in Atera’s funnel conversion rates. Thanks to the insights provided by Loops, Atera’s team rapidly learned from their previous iterations and could react accordingly until achieving success.

A customer's own dashboards indicated their A/B test experiment variant was losing. Fortunately, they looked at the Loops validation analysis. Ultimately, it drove a 12% lift in Conversion to Paid

This case study highlights that many firms may be losing money without knowing it. In this case, a customer of Loops avoided a $5M revenue loss by quickly identifying an issue before it impacted the majority of their client base.

Wahi has always had a focus on product analytics, but quickly determined that their correlation-based approach of formulating hypotheses, trying to optimize campaigns and the product, and waiting weeks to months on A/B tests trying to identify causation, was not optimal.