Atera: Impact Model led to 34% Lift – with no A/B Testing
Using Loops, Atera’s analysts detected that a particular modification was the primary cause of a KPI decline. Armed with this newfound insight, Atera’s team was able to adjust their views about the success of a new feature release, ultimately implementing a third round of updates in the same product area. These subsequent changes resulted in a substantial boost in Atera’s funnel conversion rates. Thanks to the insights provided by Loops, Atera’s team rapidly learned from their previous iterations and could react accordingly until achieving success.
