Driving B2B Product Growth

Measuring the full impact of a new feature or product version has traditionally required a proper A/B test.T he problem is - they require traffic, time and resources. Now, there's a true paradigm shift...

There’s no doubt that in today’s data-driven digital landscape, the amount of raw data a product manager encounters on a daily basis is enormous. Analytical product managers and their team members alike spend hours upon hours, staring at dashboards analyzing data, as they pursue their “never-ending quest” in discovering valuable insights about how users interact with their product.

A Monetization Strategy highlights reel from industry expert panelists in the B2C Subscription Growth webinar.

A Loops-empowered R&D Team pinpoints the specific code release behind a core KPI change

A customer's own dashboards indicated their A/B test experiment variant was losing. Fortunately, they looked at the Loops validation analysis. Ultimately, it drove a 12% lift in Conversion to Paid

This case study highlights that many firms may be losing money without knowing it. In this case, a customer of Loops avoided a $5M revenue loss by quickly identifying an issue before it impacted the majority of their client base.