Colossyan's text-to-video, avatar-based video creation technology, transforms the way businesses create professional learning. With a fast-growing user base and a focus on learning and development, Colossyan needed a robust analytics solution to optimize growth, improve user activation, and gain deep insights into feature performance. By leveraging Loops, they enhanced experimentation, improved KPI monitoring, and unlocked valuable insights that helped prioritize new feature development aimed at increasing growth.
Challenge:
Prior to using Loops, Colossyan faced significant challenges in measuring the true impact of new product features and marketing efforts:
- Lack of Reliable Experimentation Tools: Traditional before-and-after analysis made it difficult to isolate the effects of new features due to high data variability.
- Limited Traffic for A/B Testing: For their focused B2B SaaS audience, Colossyan needed a smarter way to experiment and validate hypotheses without requiring massive traffic volumes.
- Unclear Activation Drivers: The team sought to identify the most critical user behaviors that led to higher retention and conversion rates.
- Complex KPI Tracking: Existing tools were insufficient for dynamically monitoring and planning based on a deep understanding of the relationships between their KPIs.
Solution:
Colossyan implemented Loops to address these challenges and optimize its decision-making process:
Release Impact Experimentation:
- Loops enabled Colossyan to run controlled experiments, isolating the impact of product changes with greater accuracy, even with their high-frequency release schedule.
KPI Tree for Business Insights:
The intuitive KPI tree feature provided a clear visualization of key performance drivers, allowing the team to make data-backed optimizations.
- Colossyan had long recognized the need for a structured KPI framework but struggled to build one internally. Initially, they tried using other tools to map out key product metrics, but manual updates and a lack of dynamic connections made it unscalable. Everything changed when they discovered Loops’ KPI Tree.
Segmentation & User Journey Analysis:
Loops helped differentiate between business and personal user segments and confirmed thier hypotheses about early-lifecycle user actions that them to prioritize new feature development.
- Optimizing Onboarding with a new Checklist feature
- Before Loops, the Colossyan team had suspected that certain activation moments such as completing a video project as an early user were crucial but they had no clear way to validate their hypothesis. Loops’ event causation and KPI tracking helped them pinpoint high-impact actions, leading to the creation of their new Checklist feature.
Slack Integration for Proactive Insights:
Automatic Slack updates kept the team informed on critical KPI shifts, reducing manual data-pulling efforts.
Result:
By integrating Loops into its analytics and growth strategy, Colossyan achieved significant wins:
Improved Subscription Conversions with the new Checklist Feature:
By guiding users through key activation steps, Colossyan aims to drive new engagement and increase paid subscriptions. What was once an idea, deprioritized due to lack of data and competing initiatives, became a strategic feature, powered by Loops-enabled insight.
Enhanced Experimentation & Decision-Making:
Loops provided clear causal insights, allowing the team to iterate quickly and make data-driven product enhancements.
Streamlined KPI Monitoring:
Colossyan now relies on the Loops KPI Tree to visualize and monitor their KPIs and to plan ahead with what-if KPI change simulations that show the impact of a change in one KPI on related KPIs. What was once a fragmented, makeshift process is now an essential, scalable system that empowers data-driven decisions across their product team.
When I saw the Loops KPI Tree, it really was like someone was reading my mind. I was struggling with these other tools and then “Boom!” there was this solution from Loops - so it was really easy to start working with it. - Tamas Kocsis, Head of Product Management, Colossyan
Increased Organizational Alignment:
Automated insights from Loops are shared via Slack across product, data, and growth teams, leading to a shared understanding of KPI changes and a more cohesive strategy and execution.
I really like the nature of Loops push insights - I find it super handy that I have the KPI information I need to know automatically sent to me. - Tamas Kocsis
Summary: An Analytic Transformation for Growth
By integrating Loops into their analytics and growth strategy, Colossyan has transformed the way they experiment, track KPIs, and prioritize product development. With data-driven insights, automated impact analysis, and proactive KPI monitoring, the team can now confidently optimize their AI video platform for maximum engagement and conversions. Loops has not only streamlined decision-making but also empowered Colossyan to scale efficiently, align cross-functional teams, and stay ahead in the competitive AI-powered video market.
