Case Study: Taboola – Increased Revenue Impact

Main results: In Short Taboola is one of the leading ad-tech platforms in the industry, serving over 360 billion content recommendations each month. Developing dynamic recommendations for advertisers was one of the 2022 primary objectives. There were already several recommendation features in place which were exposed to a limited group of users, but Taboola had […]

A Letter From Our CEO: Loops’ $14M Funding Round

Hi, I’m Tom Laufer, and together with Ido Adiv, we founded Loops, a revolutionary analytics tool that helps product and data teams crush their KPIs by finding impactful growth opportunities hidden across their data.  I’m excited to share that Loops has raised $14M in a seed round and take the opportunity to reflect on our […]

From Data Insights to Hypothesis

Correctly making intelligent decisions that start with the data  Whether you’re looking to make product feature updates, increase customer retention, enhance the conversion rate of a particular stage of the customer journey, or penetrate an entirely new market segment, the “how” will start with a hypothesis. Just like other fields of scientific studies, product management […]

4 ways you’re misinterpreting your product data

There’s no doubt that in today’s data-driven digital landscape, the amount of raw data a product manager encounters on a daily basis is enormous. Analytical product managers and their team members alike spend hours upon hours, staring at dashboards analyzing data, as they pursue their “never-ending quest” in discovering valuable insights about how users interact […]

The Secrets of Successful Product Growth Teams

In today’s forward-thinking, customer-focused organizations, product teams are constantly evolving and changing. New teams and functions are created as a way to empower the specialized expertise that’s leveraged to establish a competitive advantage. As the issue of acquiring and retaining users is critical to a product’s success, the evolution of product growth teams that focus […]