Unlocking
Product Growth

We built a revolutionary analytics tool that helps product and data teams see true growth opportunities hidden across their product data.

Founded in 2020 by a group of data addicts who learned the ropes of some of the fastest growing companies in the world, we are on a mission to transform data into a growth driver for every organization.

We see the impact we make on product and growth teams and are sure in our capabilities to lead a revolution in the way product and data teams make decisions.

Our Team

Tom Laufer

Co-Founder and CEO

Led growth & analytics at Google EMEA.
Was a Growth consultant for dozens of companies and a Product Manager Lead in the Israeli Defense Force tech-Intelligence unit.

Ido Adiv

Co-Founder and CTO

A tech entrepreneur (3 companies founded, 2 acquired), experienced software developer, and data scientist. Led R&D teams, including in the tech-Intelligence unit of the Israeli Defence Force.

Tzvika Katzenelson

COO

Go-To-Market and business operations expert. Led business teams and analysts’ teams in several start-ups. Passionate about revenue management and complex client delivery projects for large enterprises