Unlocking
Product Growth

We built a revolutionary product analytics tool that helps product and data teams see growth opportunities hidden across their product data.

Founded in 2020 by a group of data addicts who learned the ropes of some of the fastest-growing companies in the world, we are on a mission to transform data into a growth driver for every organization.

We see our impact on product and growth teams and are sure of our capabilities to lead a revolution in how product and data teams make decisions.

Our Team

Tom Laufer

Co-Founder and CEO

Led growth & analytics at Google EMEA. Was a Growth consultant for dozens of companies and a Product Manager Lead in the IDF tech-Intelligence unit.

Ido Adiv

Co-Founder and CTO

A serial tech entrepreneur, experienced software developer, and data scientist. Led R&D teams, including in the tech-Intelligence unit of the Israeli Defence Force.